Blog– Page 3– FREDA SALVADOR

INTRODUCING HANDBAGS BY FRĒDA

INTRODUCING HANDBAGS BY FRĒDA

IT’S NEVER JUST A BAG. Handcrafted in Spain, our first Handbag Collection captures rebellious heritage with reimagined touches achieved only by han...

LIFE AT FRĒDA ON FILLMORE

What a special week we had opening the doors to our new home in SF! From the first evening showing your favorite FRĒDA Women the space to the secon...

LIFE IN FRĒDA: AN INSIDE LOOK INTO THE FALL CAMPAIGN + COLLECTION

This season is a big one for us–there’s so much to celebrate with you! We’re opening the doors to our new home in San Francisco, presenting one of...

Image of woman wearing the Elba Penny Loafer in Black

THE MAKING OF THE PENNY LOAFER

A LOOK BACK AT FALL’S BIGGEST TREND We love loafers. They’re functional, versatile and undeniably cool. Plus, they’re everywhere right now–and we k...

AUGUST 2023: THE BEST (CURATED BY US)

THE BEST THINGS FOR THE IN-BETWEEN It’s official: fall is around the corner and we’re in the mood to ease from one favorite season to the next. Tra...

HAPPY BIRTHDAY FRĒDA!

OH HAPPY DAY,12 YEARS OF FRIENDSHIP, FAMILY AND FRĒDA. It is hard to believe that it’s been 12 years since we started FRĒDA. We are two best frien...

How We Sourced Our July<br>Vintage Capsule

How We Sourced Our July
Vintage Capsule

AN INSIDE LOOK: CURATED VINTAGE WITH BORN TO ROAM FRĒDA and vintage goes hand-in-hand. We love celebrating unique, individual style, not to ment...

JULY 2023: THE BEST (CURATED BY US)

THE BEST THINGS FOR HIGH SUMMER With rising temps and nonstop sunny days, we’re ready to make the most of all the fun this season has in store for ...

FRĒDA WOMAN: GENEVIEVE PADALECKI

We’re pleased to introduce Genevieve Padalecki as our latest FRĒDA Woman! We sat down with her to get personal about her acting career, becoming a ...

AUSTIN EVENT WITH ODETTE ANNABLE + GENEVIEVE PADALECKI

We spent an afternoon in Austin last week at Claire Zinnecker’s farmhouse for the warmest welcome to Texas. Odette Annable and Genevieve Padalecki ...

FRĒDA DOES AUSTIN

One of the things we love the most about our community is being able to meet you IRL and get inspired by the places you live. We recently launched ...