BEHIND THE SCENES: FRĒDA STYLE
MEET MEGAN, THE MIND BEHIND OUR CAMPAIGN STYLING With every campaign shoot, we get so many questions about the looks we pair with our shoes and acc...
Read moreTHE BEST OF ALL THINGS STYLE We’re all about style this month because we know getting dressed makes you feel good—and that’s a fact. We’re taking t...
Read moreYou’ve seen her more times than you can count, but we’ve never properly introduced you to Sunny (our very cool campaign model) A jack of all trades...
Read moreHAPPY HOLIDAYS, THANK YOU FOR EVERYTHING AND SOME From our family factories and the people in our offices to the women who inspire us everyday (tha...
Read moreWe love hearing from our community, and we’re so excited to hear they’re gifting FRĒDA this year! To give you a little holiday inspiration, we reac...
Read moreAN INSIDE LOOK AT OUR SMALL BUSINESS WEEKEND CELEBRATION If you could wrap up our weekend at MARCHÉ and give it to us as a gift this season, it’d b...
Read moreGO BEHIND THE SCENES OF OUR PARTY ON FILLMORE We had our first shoot in our new home in SF! It was so much fun transforming the space to feel lik...
Read moreLet's start by telling us a little about yourself. What is your background, what you do and what has led you to what you are doing now? If you let ...
Read moreWE LOVE SEEING YOUR LIFE IN FRĒDA. Scroll below for outfit inspiration.
Read moreCOME HANG FRIENDS. We’re always (seriously, always) looking for new ways to see you guys IRL. So we are beyond excited to introduce FRĒDA’S HANGOUT...
Read moreA PARTY TO CELEBRATE OUR HANDBAG LAUNCH (IT WAS KIND OF THE BEST DAY EVER) In the spirit of celebrating the launch of our new handbag collection, w...
Read moreTHE BEST OF DENIM SEASON If you can’t tell by our styling notes and campaign imagery–we love denim. And while we’re denim women all year round, fal...
Read morePlease join us in welcoming Jennifer Morrison as our latest FRĒDA Woman! We sat down with her to get personal about her acting career, her latest v...
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