How We Sourced Our July
Vintage Capsule
AN INSIDE LOOK:
CURATED VINTAGE WITH BORN TO ROAM
FRĒDA and vintage goes hand-in-hand. We love celebrating unique, individual style, not to mention re-purposing cool things that already exist in the world. Early on in starting FREDA we met Rayna Basta, founder of Born To Roam and she enamored us with her curation of "60s-90s California cool" vintage. We've done both in person and online pop ups with her over the years where she hand selects pieces that work with our current collection. This July we took our partnership to the next level by accompanying her to her vintage supplier Baz Brothers in Fresno, CA. We had the idea of doing a little Preppy capsule for high summer to fall transition, so we searched for hours to find these super special pieces.
THE PROCESS:
Baz Brothers is run by two brothers, who treat you like family as soon as you walk in. They have two warehouses FULL of vintage and upcycled clothing. The scale and magnitude of how big and how much is hard to put into words, but somehow they manage to organize it all and more impressively know where everything is. It was definitely a profound and humbling experience seeing how much clothing is there, waiting to be found. Because of the sheer amount of things to search through, it became obvious that having a 'theme' in mind is the only way to navigate. So for 5+ hours we searched high and low for graphic tees and sweatshirts, polo shirts, classic button downs, windbreakers, silk scarves and all things preppy and nostalgic. Next up vintage western shirts, denim, chore coats and all things Fall!
THOUGHTS:
Having this experience solidified even more our love for vintage, consigned and small production brands. Supporting people that are taking the thoughtful, slow road. It was eye opening to see how much already exists and it's inspiring to get dressed everyday through the lens that one-of-a-kind, cool vintage makes us feel good. It's a sense of self expression that elevates our mind and spirit. Thank you Rayna for being you and letting us into your beautiful world!