FREDA WOMEN: Gina Pell + Amy Parker of The What
Please meet FREDA Women Amy Parker and Gina Pell, co-founders of The What. Gina and Amy are dot.com OG's and have created a global community of wom...
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"Meet my Friend": Ruthie Lindsey Introduces Suleika Jaouad
The night I met Suleika, it's as if I couldn't see or hear anyone else in the room. My spirit was so taken with hers. I quickly discovered we had ...
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You Are Perfect
The You are Perfect campaign was inspired by the FREDA Girl series. She is strong, strong, self-expressive, and kind. She has an effortless ease ab...
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"MEET MY FRIEND" A New FREDA Girl Series: Britt Deyan Introduces Ruthie Lindsey
Friends becoming friends is my very favorite thing. Friends of FREDA, I am so honored to introduce you all to my sweet friend, Ruthie Lindsey. ...
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FREDA WOMEN: Erica Chan Coffman
We recently caught up with some of our 'original' FRĒDA Women to see where they are today and how FRĒDA continues to fit into their daily lives. ...
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FREDA WOMEN: Lia Ices
We recently caught up with some of our 'original' FRĒDA Women to see where they are today and how FRĒDA continues to fit into their daily lives. ...
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FREDA WOMEN: Calida Rowles
Meet LA FREDA woman, Calida Rawles, interdisciplinary artist, writer, sculptor, and mother who creates powerful work that explores race and gende...
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MEET MY FRIEND; A New FREDA Girl Series: Introducing Britt Deyan
'I want you to meet my friend.' We love the simple, genuine message behind the act of introducing two people that you think would have a great co...
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Spring 2019 Style Guide
Spring 2019 has arrived and we could not be happier! We designed spring to ease you into your everyday and carry you to places near and far. We a...
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FREDA WOMEN: CHRISTINA TURLEY
WHAT IS YOUR BACKGROUND? CAN YOU TELL US ABOUT YOUR JOURNEY INTO THE WINE INDUSTRY? I spent a few summers cleaning barrels in the cellar at Turle...
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FREDA WOMEN: BRIE WELCH
We are so excited to introduce our latest FREDA Girl, Brie Welch, whose personal style we all LOVE. When we decided to open our store in New York,...
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FREDA WOMEN: JO PIAZZA
We are so excited to introduce our latest FREDA Girl, Jo Piazza. Jo is an award-winning journalist, editor, and author. We are such fans of Jo's ...
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