BTS OF OUR FALL CAMPAIGN

BTS OF OUR FALL CAMPAIGN

Fall is our favorite time of year to dress. We can't get enough of plaid jackets and pants, lace tops and blouses and of course denim all day every...

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FREDA women: Laura Gelvez

FREDA women: Laura Gelvez

We discovered Laura through the very talented, Maria del Rio. We loved Laura's effortless vibe and couldn't wait to shoot her for our Summer Campai...

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Summer is Here

Summer is Here

Summer is now in high swing and to celebrate the warmer weather,  we rounded up a few of our favorite summer styles to carry you on your vacations ...

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BTS Of Our Summer Shoot

BTS Of Our Summer Shoot

A few weeks ago, we got together with our favorite, Maria del Rio, to shoot our Summer Collection (online now!) in the Mission District of San Fran...

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History of Espadrilles

History of Espadrilles

Espadrilles are the quintessential summer shoe. They are cool and comfortable (because of the natural jute) and we love how they work both casually...

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FREDA Occasion

FREDA Occasion

We have been celebrating life's biggest events in oxfords and boots, but now our Occasion collection is here!  True to FREDA style, they are all-...

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