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EVENTS

 

LA + SF + NYC:

Hey SF, LA, and NY — 

We’re excited to invite you to a festive afternoon in the neighborhood as FRĒDA SALVADOR joins Credo for their Holiday Block Party—a seasonal celebration filled with community, thoughtful gifting, and complimentary pours from Avaline wines at CREDO.

Stroll through each participating shop, discover something special along the way, and collect a stamp on your bingo card at every stop. Complete your card and enter for a chance to win a beautifully curated grand prize featuring gifts from every store.

And at FRĒDA:
Enjoy a complimentary green FRĒDA tote with every purchase—our little holiday thank you to you.

It’s the perfect way to explore the neighborhood, support local brands, and ease into the joy of the season. We’d love to celebrate with you.

When: Thursday, December 4th | 3-6PM

Visit us in your city:
Fillmore: RSVP Here
Larchmont: RSVP Here
SoHo: RSVP Here

 

PAST EVENTS:

NYC:

NYC TURNS 1!

It’s been one incredible year since we opened our SoHo doors at 83 Mercer Street—and it’s all thanks to you. To celebrate, we’re inviting our friend Ali Rybczyk from Le Feels to offer complimentary fashion illustrations all weekend long. Come by, shop your favorites, and raise a glass of champagne with us to one amazing year in New York. 

WHERE:  83 Mercer St. NYC, NY

WHEN:  All weekend long | 11/21-11/23 | During store hours 

BAY AREA:

HEY BAY AREA,

MEET US AT MARCHÉ

We’re popping up at Marché and would love to see you there! We're proud to be a sponsor this year. MARCHÉ is our favorite holiday marketplace bringing together 70+ women-owned brands for a celebration of style, shopping, connection, and holiday cheer!

Stop by for special perks, hope to see you there!

GET TICKETS HERE

WHERE:  THE BRIDGE YARD
210 BURMA ROAD,
OAKLAND, CA 94607

WHEN: SATURDAY, NOVEMBER 15
10-4PM

 

NYC:

ELEVEN-SIX POPUP

Stop by Mercer Street for the Eleven Six popup. Meet the founder, Catherine, who has built a modern knitwear brand, equal parts stylish and ethical. We love her collection and can't wait to host her in-store this season.

Come by to shop new Eleven-six fall knitwear and style with FRĒDA boots, bags, and new arrivals.

WHEN: Saturday, Nov 8, 11-5PM

WHERE: 83 Mercer St, NYC, NY

SF:

FREE MONOGRAMMING WITH ANY PURCHASE

Hey SF!  We invited our friend Eve to hang and do hand painting on any of your favorite FRĒDAs.

Complimentary with any purchase.

WHERE: 2011 Fillmore St.

WHEN: Saturday, Nov 8, | 12-5pm

 

FRĒDA x Monbouquette 

We are SO excited to be collaborating with LA-based jewelry brand Monbouquette! On Thursday, come out to join us in celebrating our exclusive Vase Pendant necklace, a signature design by Monbouquette reimagined for FRĒDA. Yes, you can even add mini flowers to hang around your neck. 

Monbouquette will be popping up all weekend at Larchmont, with jewelry to try on and style. All of their pieces are gorgeous with clever design features. Hope to see you there!

Monbouquette Party + Popup

WHEN: Thursday, Nov 6., 6-8pm

WHERE: 115 N. Larchmont Blvd.

RSVP HERE

Monbouquette Jewelry Popup

WHEN: Friday-Sunday, Nov 7th-Nov 9th

WHERE: 115 N. Larchmont Blvd.

 

 

FRĒDA & Friends Pizza + Wine party!

Co-Hosted by Anna-Alexia Basile and Nkechi Njaka, who are community builders, creative powerhouses, and BFFs—we feel lucky to have them in our orbit.

The theme is friendship and good times and it's simple; grab your BFF and come hang with us for amazing pizza, wine, and a PHOTO BOOTH (the old school kind that spits out a strip of pictures!) A celebration of you, our incredible community :)

SIGN UP HERE

WHERE:

2011 Fillmore Street

WHEN: 

10/22

6-8pm

 

NY:

 

FRĒDA TRUNK SHOW AT millie+madge

We’re popping up Friday - Sunday at millie+madge in Woodstock, New York. Join us!

Swing by this weekend to shop the new fall collection, plus enjoy special perks - see below. 

WHERE:

millie+madge

65 Tinker Street

Woodstock, NY

WHEN: 

10/10-10/12

12-5pm

PERKS:

Serving bubbles on Friday after 3pm!

20% off promo on FREDA favorites 

GWP FREDA hats! 

LA + SF:

 

FREE MONOGRAMMING WITH ANY PURCHASE

Hey SF + LA! Join us for a special day featuring custom hand-painting on your favorite FRĒDAs.

Complimentary with any purchase.

WHERE:

San Francisco & Los Angeles Locations

WHEN: Saturday, October 4 | 12-5pm

 

NYC:

 

SERENA DUGAN ART SHOW

We are thrilled to host friend and artist, Serena Dugan, at the Soho store to celebrate her original works, which will be in residence at 83 Mercer through September. Come by to meet Serena and enjoy drinks, conversation, and good times with creative community.

WHERE: 83 Mercer Street

WHEN: Thursday, September 18 | 6-8pm

RSVP HERE

 

SF | NYC | LA:

 

HEY FRIENDS, 

WE’RE CELEBRATING YOU 

WITH 15% OFF

Just because we love you so much, we want to celebrate you! Join us in store to sip on wine from Sophie James and shop 15% off our latest fall collection.

This is in-store exclusive will last 48 hours only. We can’t wait to celebrate with you!

THE DETAILS

WHEN:

SEPTEMBER 20 & 21

WHERE:

SAN FRANCISCO, NEW YORK & LOS ANGELES LOCATIONS

SF | NYC | LA:

 

48 HOURS:
FREE HAT IN STORE

Because we appreciate you, we’re giving away a free hat with every purchase. Come by and grab yours while they last–see you soon!

WHEN: Sept 13-14

WHERE: San Francisco, New York & Los Angeles Locations


SF:

 

FREE MONOGRAMMING WITH ANY PURCHASE

Hey SF, we invited our friend Eve to hang and do hand painting on any of your favorite FRĒDAs.

Complimentary with any purchase.

WHERE: 2011 Fillmore Street

WHEN: Saturday, September 13 | 12-5pm

LA:

BECKET & QUILL POP-UP

We're thrilled  to host LA-based, woman founded jewelry brand, Becket & Quill. Founded by Meredith Quill and Alli Webb, Becket & Quill pieces are made in LA from semi-precious and precious materials that are stunning and effortless to style. 

 

SF:

ERIN FONG CHROMASCOPE POP-UP @ FILLMORE

We love kicking off fall with fresh energy, so come by for a custom “portrait” that captures your color essence, painted live by @erinlovesfun

Bring a friend and hope to see you there!

WHERE:  2 011 Fillmore St.

WHEN: Saturday, September 6 | 12-4pm

 

NYC:

FREE MONOGRAMMING WITH ANY PURCHASE

 To celebrate the upcoming launch of our denim-inspired collaboration with DEREK LAM 10 CROSBY,  we invited Ali Rybczyk from Le Feels to hang and do hand painting on our special collaboration pieces—a denim trench and denim JADA ballets— or any of your favorite FRĒDAs.

Complimentary with any purchase.

WHERE: 83 Mercer Street

WHEN: Saturday, August 23 | 11-6pm

 

NATALIE BORTON DESIGNS IS POPPING UP AT 83 MERCER NY

Join Natalie Borton + team FRĒDA  in store to shop our limited edition collaboration JESSIE flat, iconic ELBA loafers and charms, + Natalie’s curated FRĒDA Fall favorites.

WHERE: 83 Mercer Street

WHEN: Friday, September 5 | 12-4pm

FREDA x NATALIE BORTON DESIGNS

Join us at Natalie Borton Designs studio in Solana Beach to shop our limited edition JESSIE ballet, iconic ELBA loafers and charms. Even better, Vincent James will be in store too. You'll have a chance to try Natalie's favorites —all crafted from high-quality natural fibers like merino wool, linen, and regenerative organic cotton.

Come meet the NBD and FS teams, bring your friends and can't wait to see you there!

WHERE: 349 N Hwy 101, Solana Beach, CA

WHEN: Thursday, August 21 | 10-2pm

 

FREE MONOGRAMMING WITH ANY PURCHASE

Hey SF, we invited our friend Eve to hang and do hand painting on any of your favorite FRĒDAs.

Complimentary with any purchase.

WHERE: 2011 Fillmore Street

WHEN: Saturday, August 16 | 12-5pm


MEET THE DUSTER FOUNDERS

We're excited to host LA-based and woman founded brand, Duster.  Duster has been featured in WWD and Bazaar—we love their versatile, button up dresses made to live in everyday. Swing by to meet founders Melissa and Andrea, try-on their collection, and get styled.

WHERE: 115 N Larchmont Blvd

WHEN: Saturday, August 16 | 11-6pm

 

 

VINTAGE POP-UP @ FILLMORE

Stop by to shop one-of-a-kind vintage finds with a special edit of collegiate, preppy, western and more, hand selected by owners Rayna and Lauren. 

We’ll be there all day, can’t wait to see you!

WHERE: 2011 Fillmore Street

WHEN: Saturday, August 2 | 11-6pm

 

We’re teaming up with our friends at MAREA CASHMERE to bring you a one-day pop-up at our SoHo store. Come by and meet Marea Cashmere’s founder, try on one-of-a-kind hand dyed cashmere, and leave with your new summer beach sweater. 

Cashmere is perfect for cool nights after hot days. It’s city style with a coastal twist—and you’re officially invited.

FRĒDA SALVADOR SoHo

WHERE: 83 MERCER STREET

WHEN: Saturday, July 26th | 11-4pm

Bring your crew. Walk out summer-ready.

LIVE AIRBRUSHING EVENT AT FILLMORE

COME CELEBRATE OUR BIRTHDAY

July is our favorite month, because that’s when FRĒDA was born. Cris and I quit our jobs designing for a footwear brand and took the leap of faith to start our own! We had a party to celebrate the launch of our first collection at a very cool store in Jackson Square called La Boutique where we created an installation of shoes and made FRĒDA SALVADOR airbrushed tees. In commemoration, we are bringing back the tees! We hope you can join us on this special day.

xo Megan and Cristina 

THE DETAILS:
OUR BIRTHDAY CELEBRATION

WHEN/WHERE: 
Saturday, July 12th
2011 Fillmore Street San Francisco
11-3PM

Receive a custom airbrush tee (or canvas tote) by the incredible Airbrush Alex with any purchase. You can get any word you want! Doesn’t have to say FRĒDA, although we think that one is pretty cute.

BRING YOUR FRIENDS! SEE YOU THERE!

SARDINE x FRĒDA SALVADOR

We’re teaming up with our friends at SARDINE to bring you a one-day pop-up at our SoHo store. Come by, try on, and leave with your new summer staples. 

Shop our iconic fisherman sandals, built for summer days and everywhere they take you.
Try on SARDINE’s best-selling sunglasses, loved for their bold shapes, playful colorways, and guaranteed compliments.

It’s city style with a coastal twist—and you’re officially invited.

THE DETAILS:

WHERE

83 MERCER STREET

WHEN

SATURDAY, JUNE 21st

12-4pm

SAMPLE SALE

BAY AREA 

(OUR FAVORITE IRL EVENT EVER)

Coming to the sale this weekend?
Just bring yourself — we’ll check you in by name or order number!

Hey Bay Area, our in-person Sample Sale is coming! Shop one-of-a-kind samples and past season favorites.

For a better shopping experience we are offering 30 minute time slots to shop the sale. Don’t worry - inventory will be constantly restocked, so all slots are great. Get your ticket to secure your spot. See you there!

DATES:

FIRST TWO DAYS - $10 TICKETED ENTRY:

FRIDAY 5/16 8:30-5 P.M. (11 time slots)

SATURDAY 5/17 8:30-5 P.M. (11 time slots)

GET YOUR TICKET

FINAL DAYS -  NO TICKET REQUIRED: *

SUNDAY 5/18 12-5 P.M.

* Due to capacity limitations, we will limit the number of people inside at one time, so you may have to wait in line. Admittance is on a first come first serve basis. 

WHERE:

Industrial Center Building (ICB)
480 Gate 5 Rd,
Studio 104
Sausalito, CA 94965

WHAT TO KNOW:

- Tickets available through Shopify

- 2 ticket limit per customer

- On ticketed days there will be a 30-minute time limit per shopper. You must arrive 15 minutes early to check in.

- On non-ticketed days we will limit the number of people inside at one time. You may have to wait in line. Admittance is on a first come first serve basis. 

- Sample Sale prices range from $15-250.

- Sizes 5-11 available.

- ALL SALES ARE FINAL. NO RETURNS/EXCHANGES.

- Credit cards only

- No bags or strollers permitted. Bags will be checked.

- Parking is available in the building’s East lot (Bay side), but spots are limited—street parking is encouraged when possible.

 

HEY LA, WE’RE COMING

After hosting incredible moments with our community in SF and NYC, we’re excited to bring that same energy to LA. We’ve missed the laid-back spirit of SoCal and can’t wait to create a space where we can connect, shop, and just hang.

Doors are opening May 3rd at 115 N Larchmont Blvd.

 

OPENING WEEK FUN

Our friend, Ali Rybczyk from Le Feels will hanging at our new home to do fashion illustrations and hand painting on your FRĒDAs. Details below.

THE DETAILS: 

MAY 11, 12-5PM

Come see us for Mother’s Day to customize your FRĒDAs with a hand-painted monogram. Complimentary with every purchase.

Sign up to stay in the know—we can’t wait to see you.

SIGN UP HERE.

 

NYC:

 

ELEVEN SIX POP UP

Join us and ELEVEN SIX co founder Catherine Carnevale at our NYC store to shop their collection of beautiful knits. 

THE DETAILS:

WHERE

83 MERCER STREET

WHEN

SATURDAY, MAY 10

11-5pm

 

SOUTH CAROLINA:

FRĒDA TRUNK SHOW AT GWYNN’S

We’re popping up Thursday - Saturday at GWYNN’s in South Carolina. Join us!

Swing by on Friday May 9th to meet co-founder Megan IRL and shop the collection.

THE DETAILS

WHERE:

Gwynn’s

916 Houston Northcutt Blvd.

Mt. Pleasant, SC

WHEN:

MAY 8TH-10TH

10AM-6PM

Megan in store May 9th from 1-3 PM

 

CELEBRATE WITH US

SUMMER KICKOFF PARTY

We are so excited for summer, we’re kicking it off with a party. SARDINE sunglasses will be there. Mur by Ayca bandanas will be there. So will their founders, and you should be too!

Stop by for some sips, light bites and to shop our latest collection, sunglasses and bandanas–aka everything you need for summer fun. 

Can’t wait to see you!

THE DETAILS:

WHERE

2011 FILLMORE

WHEN

SATURDAY, MAY 3

11-5PM

THIS WEEKEND ONLY

DOUBLE LOYALTY POINTS

Our Dressy Edit has arrived, and we’re celebrating with double loyalty points on every purchase in-store this weekend. A little fun, very elevated—these pieces are like a party from the ground up.

See you soon!

THE DETAILS:

WHERE

SAN FRANCISCO AND NEW YORK LOCATIONS

WHEN

SATURDAY 4/26 - SUNDAY 4/27

TOTES FOR FREE + 20% OFF 

(WITH EVERY IN STORE PURCHASE)

Because we all need a mood-boosting sidekick for LIFE IN FRĒDA, we’re gifting you a free tote with every purchase this weekend and in store only. Plus, enjoy 20% off select styles as part of our Friends & Family celebration.

Limited time, limited supply—you know what to do. 

ALSO. ALSO. ALSO.

Meet the tote illustrator, Ali Rybczyk, and get a free fashion illustration with every purchase on the 19th in our New York location!

WHEN:

APRIL 19 & 20

WHERE:

SAN FRANCISCO & NEW YORK LOCATIONS

 

COME HANG, FRĒDA TRUNK SHOW AT GOOP PT2

THE DETAILS

FRIDAY, APRIL 4th

10-4PM

2215 Larkspur Circle

See you there!

COME HANG, FRĒDA TRUNK SHOW AT GOOP

THE DETAILS

FRIDAY, MARCH 28

10-4PM

225 26TH ST

See you there!

WINE TIME

WITH SOPHIE JAMES 

Come hang with us and enjoy Sophie James Spring Wine Collection. Stop by for sips, snacks, good conversation and 15% off your in-store purchase. See you there!

TOTES FOR FREE

(WITH EVERY IN STORE PURCHASE)

Because we all need a mood-boosting sidekick for LIFE IN FRĒDA, we’re gifting you a free tote with every purchase. This weekend, in store only. 

Limited time, limited supply—you know what to do. 

WHEN:

MARCH 22 & 23

WHERE:

83 MERCER

 

CUSTOMIZE YOUR LIFE IN FRĒDA:

DON’T LET DISCO BEAD BAR

Make your favorite styles your own with our Don’t Let Disco Bead Bar! Our friend and founder of the jewelry brand, Ashley, is stopping by to give your FRĒDAs a one-of-a-kind touch with a custom beading experience. 

Refreshing libations from @amante1530

In celebration of our event we will offer 15% off footwear + handbag purchases for bead bar participants to embellish their FRĒDA’s.

Offer valid in store 3/21 -3/22 for bead bar participants.

RSVP below, can’t wait to see you!

WHEN

MARCH 21, 3-6 pm

MARCH 22, 12-4 pm 

JUST BECAUSE EVENT: 

20% OFF

You guys are the best, so we want to celebrate you–just because. Join us in store this weekend to shop 20% off our latest collection and enjoy complimentary bouquets with purchases over $400—crafted by Amanda Vidmar in SF and Corey Hucko in NYC. 

WHEN: March 15-16

WHERE: San Francisco & New York Locations

THIS WEEKEND ONLY:
FREE SOCKS IN STORE

A little something extra for you—get a free pair of socks with every purchase! Stop by and snag yours while they last. See you soon!

WHEN: March 8-9

WHERE: San Francisco & New York Locations

 

48 HOURS:

FREE HAT IN STORE

Because we appreciate you, we’re giving away a free hat with every purchase. Come by and grab yours while they last–see you soon!

See you soon!

WHEN:

FEBRUARY 27 - FEBRUARY 28

WHERE: 

SAN FRANCISCO & NEW YORK LOCATIONS

 

THIS WEEKEND ONLY

DOUBLE LOYALTY POINTS

Our Spring Collection has arrived, and we’re celebrating with double loyalty points on every purchase in-store this weekend.  Hit refresh on your spring closet with all our new mood-boosting classics. 

See you soon!

WHEN:

FEBRUARY 22 - FEBRUARY 23

WHERE: 

SAN FRANCISCO & NEW YORK LOCATIONS

 


LE FEELS x DOPAMINE DRESSING

We’re so excited to invite you to our Galentine’s Day events happening in store all week long!

Starting Wednesday, join us for a special event hosted by Meredith Peck (@sparkandpepper). Plus, Our friend Ali Rybczyk from Le Feels is coming up from LA to create complimentary fashion illustrations of you (or you and a friend) as a free gift with purchase.
 


Grab everyone, put on something cute and come on by! Drinks, of course. And new SS25 styles to get the energy UP for spring.

WHEN:

FEBRUARY 12

5-7pm

WHERE: 

2011 FILLMORE

 

LE FEELS GALENTINE'S CELEBRATION

This one’s for the girls. We’re raising a toast to Galentines with a free complimentary fashion illustrations by Le Feels with any purchase.

WHEN:

FEBRUARY 13-14

WHERE: 

2011 FILLMORE

 

FREE FLORALS (BECAUSE WE LOVE YOU)

Whether you’re a Valentine’s enthusiast or not, we want to give you all the love with complimentary bouquets in store with any purchase 

WHEN:

FEBRUARY 15

WHERE: 

SAN FRANCISCO & NEW YORK LOCATIONS


SOMETHING JUICY IS HERE:

FRĒDA x NOURISH JUICES

Our SS25 Collection just arrived and we’re making the most of it with free Nourish Cold Pressed Juice Bar in store! Stop by for all the dopamine dressing feels we have in our latest drop and to sip on something juicy all weekend long

Plus, meet the founder of Nourish Juice, Francine on Saturday, February 1 at our Fillmore Store from 12-3pm. We can’t wait to see you!

And on Sunday, February 2 in SF and February 9 in NY,  join us for monogramming on shoes! Get a loafer, boot, or one of our new spring styles hand-painted from 1-5pm

THE DETAILS

WHEN
FEBRUARY 8-9 - NYC

WHERE:
83 MERCER


SHOP SNACK SIP

WITH YSE BEAUTY

Molly Sims, our friend and founder of YSE Beauty is popping up at our home in NYC and we want you to come hang! Stop by for skincare, shoes and a special appearance from Molly herself on February 2. 

Levain Bakery will also be in on the fun–they’ll be serving their winter cookie lineup and the first 100 guests will receive an exclusive gift with purchase. 

We can’t wait to see you!

THE DETAILS

WHEN: 

FEBRUARY 1, 11-6 PM 

FEBRUARY 2, 12-5 PM 

WHERE

83 MERCER, NYC


CHAIN-STITCHING + VINTAGE EVENT

Join us in store for an exclusive chain-stitching experience with Daisy Hartmann of Kambric Goods and Megan Mussari of Apprvl. They’ll be customizing our Born to Roam Chore Coats, FREDA hats, tote bags, vintage goodies, and more.

Enjoy free chain stitching with the purchase of any item in store.

Add a personal touch to your favorite pieces and make them truly yours!

THE DETAILS

WHEN:
SUNDAY, JANUARY 26 12PM-4PM

WHERE:
SAN FRANCISCO + NEW YORK 

 

WINTER EVENT

20% OFF SELECT STYLES

Come hang at the store this weekend for 20% off a curated lineup of classic winter styles that guarantee an effortless everyday. See you there!

THE DETAILS

WHEN:

JANUARY 16-20

WHERE:

SAN FRANCISCO & NEW YORK LOCATIONS

 

NEW YEAR CELEBRATION EVENT

FREE FRĒDA CANDLE WITH PURCHASE

To start the year off right we’re celebrating! Join us in-store to explore our latest collection and enjoy a free FRĒDA candle with your purchase for all the cozy vibes this winter.  Just because we love you. See you soon!

THE DETAILS

WHEN:

SATURDAY, JANUARY 11

WHERE:

SAN FRANCISCO & NEW YORK LOCATIONS

JUST BECAUSE WE LOVE YOU EVENT

20% OFF IN STORE

We love you so much, we want to celebrate you! Join us on in store to sip on wine from Sophie James and shop 20% off our latest collection.

Enjoy complimentary bouquets with purchases over $400—crafted by Amanda Vidmar in SF and Corey Hucko in NYC. We can’t wait to celebrate with you!

THE DETAILS

WHEN:

SATURDAY, DECEMBER 28

WHERE:

SAN FRANCISCO & NEW YORK LOCATIONS

 

HOLIDAY SPIRIT EVENT

FREE FRĒDA HAT WITH PURCHASE

Just before the holidays, we’re celebrating YOU! Join us in store to shop our latest collection and enjoy a free FRĒDA hat with your purchase—just in the spirit of the season. 

We’re also offering gift wrapping for $10 in store from 1-5PM from our friends at LINNA. The founder, Lisel Ashlock, will be wrapping your gifts and will send you home with additional paper for all your other gifts this year.

We can’t wait to see you!

THE DETAILS

WHEN:
SATURDAY, DECEMBER 21

WHERE:
2011 FILLMORE

FRĒDA LOAFER MONOGRAMMING,
PERSONALIZE YOUR LOAFERS
* Monogramming is Complimentary
FRIDAY, DECEMBER 13th
2011 Fillmore
2-5 PM

 

Come hang on Fillmore with us and our friend Eve Pranzo who will be doing custom monogramming on all loafers. The service is complimentary with any loafer purchase, or bring your already owned FRĒDA loafers in too. Get your initials, favorite word, something else fun–it's your loafer life, let’s personalize it. 
 

Also, we’ll have cider to sip on and treats from Johnny Doughnuts.

We can’t wait to see you!

 

YOU'RE INVITED! 

THURSDAY, DECEMBER 5th
3-6PM at 2011 Fillmore

 

Sip, shop and celebrate the holidays! Join the retailers on Fillmore for exclusive deals, wine, and seasonal surprises. 


Participating retailers include:
FRĒDA SALVADOR, Catbird, Clare V., Third Love, Sezane, Veronica Beard, Credo

 

GOLDSTORIES x FREDA

FRIDAY, NOVEMBER 22nd
2-5PM at 2011 Fillmore

 

Goldstories is popping up on Fillmore! Join us on Friday, November 22nd, from 2PM to 5PM, and enjoy 10% off select Goldstories jewelry and 10% off FREDA styles during this special event.

Goldstories creates solid 14k gold jewelry, handcrafted in San Francisco, designed to be worn every day and celebrated for a lifetime. Known for their unique textures and movement, each piece tells a story of individuality, allowing you to express yourself through timeless, wearable art.

Don’t miss this chance to shop thoughtfully designed jewelry alongside your favorite FREDA pieces. We’ll see you there!

 

 

BUY MORE SAVE MORE EVENT
IN-STORE ONLY
FRIDAY, OCTOBER 25th
2011 Fillmore


We’re excited to announce an exclusive Buy More, Save More promotion starting this Friday, just for our incredible Fillmore community!
 
For a limited time, enjoy 15% off our FREDA collection, when you purchase 2 or more pairs of shoes, you’ll get 20% off!

 

 

DISCOVER TIMELESS PIECES 
FROM OURS 
SATURDAY, OCTOBER 26th
2011 Fillmore
1-5 PM


Our friends at OURS are popping up on Fillmore! Stop by to discover their refined collection and shop 15% off everything in store.

ABOUT OURS:
Founded by a mother-daughter duo, OURS embodies elevated comfort with timeless pieces crafted from the finest Italian materials and made with care and intention.

 

SUPPORT BREAST CANCER AWARENESS 
WITH EVERVIOLET
SATURDAY, OCTOBER 19th
2011 Fillmore
1-5 PM


In honor of Breast Cancer Awareness Month, we’re co-hosting a special event with Everviolet where 10% of all sales will be donated to Breast Cancer Prevention Partners.  

ABOUT EVERVIOLET

Everviolet is dedicated to creating beautiful, sustainably-made pieces designed for comfort and confidence at every stage of life. Their collection emphasizes thoughtful craftsmanship and intentional fashion choices. 

 

 

SHOP FRĒDA AND FRIENDS
SATURDAY, OCTOBER 19th 
ALCHEMY WORKS
YOUNTVILLE, CA

REFRESH YOUR JEWELRY GAME
WITH TAYĀLEE

SATURDAY, AUGUST 24th
2011 Fillmore
2-5 PM

TALĀYEE Jewelry is popping on Fillmore too! Stop by for bites and sips, 10% off your in-store purchase and an opportunity to meet with the designer.

FRĒDA x BORN TO ROAM DENIM CHORE COATS +
CHAIN STITCHING W/ KAMBRIC GOODS


SATURDAY, MAY 4
2011 Fillmore
11-4 PM


Celebrate Mother’s Day with us on Fillmore! Stop by to see our latest collection and have a very limited edition denim chore coat personalized with complimentary chain stitching. These coats were made using up-cycled denim and no two are alike.



LET'S CELEBRATE
1 YEAR ON FILLMORE

THURSDAY, SEPTEMBER 12
2011 FILLMORE ST
5-7 PM
 
THE DETAILS
FRĒDA Fall Shoes + Accessories 
Clothing from Le Superbe
Sips from Sophie James
Good vibes from you. 
That's a true   FRĒDA celebration.


 Le Superbe Pop Up will run through Sunday, 09/15



CREATIVE GROWTH X   FRĒDA
AN EVENING OF ART, FASHION, FOOTWEAR

THURSDAY, SEPTEMBER 19
2011 FILLMORE ST
5-7 PM

FRĒDA LOAFER MONOGRAMMING,
PERSONALIZE YOUR LOAFERS
* Monogramming is Complimentary
SATURDAY, SEPTEMBER 21
2011 Fillmore
2-5 PM

 

Come hang on Fillmore with us and our friend Eve Pranzo who will be doing custom monogramming on all loafers. The service is complimentary with any loafer purchase, or bring your already owned FRĒDA loafers in too. Get your initials, favorite word, something else fun–it's your loafer life, let’s personalize it.