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Retail Field Manager - San Francisco

Retail Field Manager, San Francisco


Based in San Francisco and handcrafted in Spain, Frēda Salvador is an artisan brand that is both modern and streamlined in its approach to footwear. Designed with the self-expressive woman in mind, each style embraces confidence and exudes a casual, yet sophisticated aesthetic that resonates deeply among fashion followers. The brand is both approachable and effortless offering a sought after versatility that makes them the goto for everyday occasions.

We are a fast paced start up and are hustling everyday.  We work as hard and as long as needed to get the job done.  We are small, but mighty with strong values in teamwork and a positive and supportive work environment. 

The field manager will lead the retail team to create a best in class customer experience, representing the brand first and foremost while managing a highly profitable and operational store. Must be customer focused as well as results and operationally focused. 



  • Consistently meet and exceed sales targets.
  • Lead sales processes and train team.
  • Oversee & assist in organizing mandatory monthly/quarterly team training programs emphasizing sales strategies and new technology offerings. best practices for selling & customer interaction.
  • Work with marketing team to drive traffic through retail marketing events
  • Support expansion process through recruiting, onboarding, and training
  • Responsible for driving sales within each store to achieve sales plan each month
  • Drive store results.
  • Lead by example, train and guide the retail staff to create a strong brand experience.
  • Create a strong retail team.
  • Drive strong operational execution, lead the store to be productive, efficient and profitable.
  • Demonstrate product knowledge, ensure all team members are experts on product and the brand.
  • Liaise between HQ and the store
  • Represent Freda as a brand ambassador

Customer Experience:

  • Be present on the sales floor and monitor client interaction alongside all teams / manage customer experience in store
  • Uphold & require extraordinary customer experience 
  • Be a leader for retail
  • Act as brand ambassador- engage customers on the brand, be knowledgeable of brand and product  in customer interactions 
  • Utilize customer interaction and feedback to provide tangible information to corporate teams. Compile this information in a way that can directly impact the customer experience.
  • Spearhead in-store events and participate in HQ initiated events from the Marketing team.
  • Manage Visual merchandising the store (weekly and seasonally). Execute window displays (with team).
  • Create a promote customer relationships through strong clienteling
  • Provide feedback to sales associates on performance and operations
  • Manage Visual merchandising the store (weekly and seasonally). Execute window displays (with team). 


  • Uphold consistent inventory accuracy and controls in stores through weekly/monthly counts and quarterly physical inventory
  • Support store operations (ensure policies and procedures are being followed)  
  • Provide consistent feedback on operations and customer experience
  • Assist in overseeing inbound & outbound inventory. 
  • Maintain store operational procedures, maintain weekly workflow 
  •  Create and manage store based on needs of each store and budget
  • Manage store-wide ordering using a monthly budget 
  • Ensure the selling floor reflects the brand and concept standards at all times
  • Provide weekly feedback on product and sales performance
  • Communicate feedback to HQ on product feedback, customer feedback, and strategic business planning
  • Manage customer repairs
  • Process all online to in-store returns. 
  • Purchase store supplies
  • Manage staffing and payroll.
  • Manage all store scheduling.
  • Manage order fulfillment. 
  • Manage recruiting for the store (with HQ)
  • Manage inventory and inventory reconciliation.


  • 3+ years specialty retail experience, with a minimum of 2+ years in a store manager or general manager role.
  • Accessory /  Leather goods, experience or passion. Contemporary & Luxury experience a plus. Technology competent
  • Demonstrated ability to successfully lead a product focused store.
  • Move inventory, carry boxes - manage heavy stock.
  • Must have relevant multi-store management experience
  • Travel / Visit all stores
  • Must have relevant multi-store management experience
  • Visits all stores - budget to be approved by Manager
  • Work alongside team on Sales Floor

Benefits & Perks:

  • Health, vision, and dental insurance for eligible employees
  • Paid Time Off  
  • Generous employee discounts, and shoe gratis program 

Please submit your resume and a short cover letter telling us about yourself and why you are a great fit for Freda Salvador to