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The What
FREDA Edit

Meet Amy Parker and Gina Pell, co-founders of The What. The What is a weekly list of exceptional recommendations from two best friends. Gina and Amy are Dot.com OGs sharing WHAT they love and they have created a global community of women sharing wisdom, friendship and inspiration, which we can totally get behind.

We recently caught up with Gina and Amy to create a FREDA List highlighting which style shoes they love and why.

“I’ve been collecting FREDA's for 3 years now and must have 8 pair! My daily go-to’s are the KEEN, the WEAR and the WIT and I get stopped every single time I wear them.”
Amy Parker

"I love my WIT's because they go with everything from trousers, jeans, a dress or a jumpsuit. I've never worn them without people, both women and men, commenting on how cool they are!"
Gina Pell

Gina + Amy's picks

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EDA d'Orsay Sneaker
EDA d'Orsay Sneaker
Sold out
EDA d'Orsay Sneaker
EDA d'Orsay Sneaker
Regular price $325.00
EDA d'Orsay Sneaker
EDA d'Orsay Sneaker
Regular price $325.00
EDA d'Orsay Sneaker
EDA d'Orsay Sneaker
Regular price $325.00
SAL Hightop Sneaker
SAL Hightop Sneaker
Regular price $375.00
SAL Hightop Sneaker
SAL Hightop Sneaker
Regular price $350.00
KEEN Mule
KEEN Mule
Regular price $350.00
KEEN Mule
KEEN Mule
Regular price $395.00
KEEN Mule
KEEN Mule
Regular price $350.00
WIT D'Orsay Oxford
WIT D'Orsay Oxford
Regular price $395.00
WIT D'orsay Oxford
WIT D'orsay Oxford
Regular price $425.00
WIT D'orsay Oxford
WIT D'orsay Oxford
Regular price $365.00
WIT D'orsay Oxford
WIT D'orsay Oxford
Regular price $385.00
WIT D'orsay Oxford
WIT D'orsay Oxford
Regular price $365.00
WEAR Laceless D'orsay Oxford
WEAR Laceless D'orsay Oxford
Regular price $395.00

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