Meet Amy Parker and Gina Pell, co-founders of The What. The What is a weekly list of exceptional recommendations from two best friends. Gina and Amy are Dot.com OGs sharing WHAT they love and they have created a global community of women sharing wisdom, friendship and inspiration, which we can totally get behind.
We recently caught up with Gina and Amy to create a FREDA List highlighting which style shoes they love and why.
“I’ve been collecting FREDA's for 3 years now and must have 8 pair! My daily go-to’s are the KEEN, the WEAR and the WIT and I get stopped every single time I wear them.”
"I love my WIT's because they go with everything from trousers, jeans, a dress or a jumpsuit. I've never worn them without people, both women and men, commenting on how cool they are!"