FRĒDA WOMAN: SARAH WRIGHT OLSEN
You’ve seen her a few times before, but that’s just because we love her so much. Meet Sarah Wright Olsen–forever FRĒDA Woman, momma to the world an...
Read moreWe’re so excited to introduce veg calf leather to our collection this season! So we sat down with Melody Dorward, our brilliant product development...
Read moreTHE BEST WAYS TO BE HAPPY We’re starting every morning this month thinking about (and doing) what makes us feel good. From indulgent wines to crois...
Read moreSay hello to the coolest wine enthusiast in the game, Cat Chen, who we’re so excited to have as a FRĒDA Woman! From the brand marketing world at Sh...
Read moreIt’s true. We get dressed from the ground up. Normally by answering simple questions like, “Where am I going today?” or “What’s the weather?” Shoes...
Read moreToday ‘On The Bulletin’ is an inside look at our day spent with Kristie, Jenn, and Ashley Streicher–aka the most badass trio of beauty aficionados....
Read moreYou’ve most likely seen her a time or two on our dotcom, but we’ve never properly introduced you to Camille (our incredibly cool campaign model). S...
Read moreOur family factories mean the world to us for many reasons but the first is that this is where it all started. Cristina Palomo Nelson–our co-founde...
Read moreHOW TO KEEP YOUR SUEDE STYLES LOOKING THEIR BEST We source the highest quality suede to ensure our styles last season after season—but every style ...
Read moreA SPACE FOR CURRENT HAPPENINGS We’ve always admired coffee shop bulletin boards. We love how they are a beautifully chaotic curation of all the cur...
Read moreMEET MEGAN, THE MIND BEHIND OUR CAMPAIGN STYLING With every campaign shoot, we get so many questions about the looks we pair with our shoes and acc...
Read moreTHE BEST OF ALL THINGS STYLE We’re all about style this month because we know getting dressed makes you feel good—and that’s a fact. We’re taking t...
Read moreYou’ve seen her more times than you can count, but we’ve never properly introduced you to Sunny (our very cool campaign model) A jack of all trades...
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