Occasion Wear

Occasion Wear

Every day, every occasion both big and small this summer is an opportunity to put something on that makes you happy. From modern leather sandals to...

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June: The Best

June: The Best

JUNE: THE BEST (CURATED BY US)   THE BEST SUMMER WEEKEND STYLE There are around 12 weekends this summer and double the number of occasions to trave...

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SUMMER OF FUN

SUMMER OF FUN

PF22 CAMPAIGN: SUMMER OF FUN Bring on the days that turn into nights, the trips that make memories and the outfits that call for celebration. Built...

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May: The Best

May: The Best

THE BEST (CURATED BY US) From the days that turn into nights to the trips that make memories, we love summer. So, this month, we’re bringing on the...

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FRĒDA WOMAN: STACY LONDON

FRĒDA WOMAN: STACY LONDON

We’re pleased to introduce stylist, author and entrepreneur, Stacy London as this month’s FRĒDA Woman! Notably known for her appearances as a styl...

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TEAM FREDA

TEAM FREDA

We are so happy to introduce you to some of the women behind FREDA SALVADOR. They were kind enough to share a little bit about what women supporti...

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FRĒDA WOMAN: SOPHIE GRAY

FRĒDA WOMAN: SOPHIE GRAY

Can you start by telling us a little about yourself and Sophie James Wine? My name is Sophie and I am a mama to 3 amazing little girls and I run S...

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FRĒDA Woman: Alli Webb

FRĒDA Woman: Alli Webb

Introducing FRĒDA Woman: Alli Webb  CAN YOU START BY TELLING US A LITTLE ABOUT YOURSELF? YOUR BACKGROUND, WHAT YOU DO, AND WHAT HAS LED YOU TO WHA...

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