FREDA SALVADOR has teamed up with theatreMAMA, a New York based Living Media Agency, to do a city wide installation of 15 models wearing Frida Kahlo inspired masks, t-shirts that say "WHO IS FREDA SALVADOR" and of course FREDA SALVADOR footwear. The models will stoically stand in various neighborhoods throughout our beloved city.
The message: San Francisco is our home, so we want to be present here. We want to constantly create a mood, energy, and buzz. Give people things to talk about, get inspired by, and simply enjoy.
This is our brand....FREDA SALVADOR. We live it, breathe it, feel it daily. We love it. Obsessed actually. We are proud of the artisan quality and craftsmanship of our shoes...old world meets new. Hence, us taking it to the streets.
"We could not be more excited to activate on behalf of FREDA SALVADOR here in SF. Working together these past few months has led to the creation of one of the most striking Living Media Installations we have ever brought to life. Only brands on the cutting edge of social engagement are mounting public activations of this scale....provoking conversations with art where the human form collides with elements of visual art, sculptural design, geometric patterns, choreographed movement and fashion. The artful, mysterious and sexy women behind FREDA have been a true inspiration to us, and we hope our work will entice others to ask, 'Who is FREDA SALVADOR?' " - theatreMAMA