WHAT ARE YOU WEARING? A Ralph Lauren cropped jacket, an oversized striped Splendid t-shirt, my grandmothers gold pocket watch (necklace), Current Elliot boyfriend jeans and FREDA SEE loafers. FAVORITE DRINK? Sunday through Thursday it's coffee and wine. Friday and Saturday it's coffee and Hendricks. Or Tequila...any day of the week as needed. FAVORITE CITY TO TRAVEL TO? Waikiki!
FAVORITE SF RESTAURANT? Sushi Ran and Sol Food...I live in Sausalito.
IF YOU WERE A CAR WHICH WOULD YOU BE? An El Camino...for obvious reasons.
LAST BOOK YOU READ? Gone Girl
IF I GAVE YOU AN ELEPHANT WHERE WOULD YOU HIDE IT? Bend over and I'll show you. (My stock response to any question I don't know the answer to, thanks to Chevy Chase.)
FAVORITE DESIGNER OTHER THAN FREDA? Dries Van Noten
HOW MANY PAIRS OF SHOES DO YOU OWN? Well actually, I have A LOT less than I did 2 years ago, because now I only wear FREDA (and Chuck Taylor's). But every season my collection is getting bigger and bigger. So, if I were to guess, I would say around 50 on this given day. But come July, I will have about 30 more!
CRISTINA PALOMO-NELSON - COFOUNDER AND DESIGNER
What are you wearing? My mom's vintage gucci head scarf, Madewell Chambray Shirt, Current Elliot Jeans, FREDA DREAM in Chestnut.
Favorite Drink? Latte's for breakfast, Arnold Palmer's for lunch, and wine for dinner... lots and lots of wine! Oh, and bloody's and beer on the weekends.
Favorite city to travel to? Jackson, Wyoming
Favorite restaurant in SF? My husband and I could eat sushi for every meal... so probably Umami.
Which animal would you be? A monkey, they just seem so happy and carefree swinging from tree to tree... seems like a good time to me!
Last book you read? I'm a sucker for a good romance novel... The last one was The Edge of Never! Cried my eyes out sitting next to Megan during our last trip to Italy. She laughed at me the whole time!
If I gave you an elephant where would you hide it? In my husband's closet where I hide everything...
Favorite designer other than Freda? Yves Saint Laurent
How many pairs of shoes do you own? I definitely gave away a huge amount after starting FREDA. Now I only wear ours, unless I have to dress up in heels! Currently own about 30 pairs... mostly boots, but my collection is growing rapidly by the season. I always want one of each style and we make between 10 - 20 a season. I dream of having an Imelda Marcos closet one day.
Soundtrack for life? A random mix of Mumford and Sons, The Black Keys, Alabama Shakes, Ella Fitzgerald, Elton John and Otis Redding.