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TEAM FREDA is always searching for an excuse to throw a really great party, so the opening of our new store at 2416 Fillmore gave us the perfect opportunity to turn a San Francisco week night into a Spanish-themed affair. With the help of some amazing vendors and a bit of creative magic, the FREDA store was transformed into an intimate party for some very special local guests.

Jennifer Rivera of Reverie by Rivera floral design took our vision of an earthy, foraged vibe and made it come to life along the distressed wood harvest tables. Of course, we had to add some oh-wow flair to the evening, and what better way to make guests and passerbys gasp with awe than to have a live model install inspired by our couple crush, Frida + Diego. Jennifer added her floral flair with the creation of the stunning floral crown for Frida as well as mixing leather and flowers together for a hip twist on the corsage and boutonniere. 

A spanish celebration isn't complete without free-flowing cava and rioja, and Mrs. Peasy set the tone perfectly with vintage smoke-colored goblets and covet-worthy ceramic tableware. Organic Chef Catering outdid themselves with the off-the-charts delicious tapas we served family style: charcuterie and cheese boards, marinated olives, heirloom squash empanadas, mini patata espanolas, gypsy pepper bocadillos and dulce de leche alfajores allowed for delightful conversations to flow between the small delectable spanish bites. 

The party went beyond our expectations, and even mother nature added her magic touch of a rare warm San Francisco evening setting the tone for lighter spirits and celebratory toasts and glee.  It was a night that will continue to be etched upon our memories as how we love to live easy, laid-back style with an ideal dose of fabulous flair. 

Wish I could have been there! Amazing party!

Wendy Getchell

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