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    Freda Girl

    FREDA Girl LA: Christy Baird

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    We couldn’t be more excited to introduce you to our next #FREDAGirl, Christy Baird, founder of trend transcending bridal boutique LOHO Bride. We were first introduced to Christy at the opening of our LA store last spring and instantly connected. A true #ladyboss Christy is creating a one-of-kind experience for brides who don’t identify with the mainstream aesthetic, but who seek an organic, comfortable, and easy alternative to dress shopping. We are obsessed with Christy’s effortlessly cool style and feel that she truly embodies our #FREDAGirl.

    How did you get started in your career? Are you doing what you always imagined you’d be doing?

    I got started by doing a lot of security-driven jobs that weren’t “me” after college, but I’m extremely grateful for that work experience, the co-workers that I met, and the professionalism that it taught me. I’ve definitely carried that with me as I now solely devote myself to LOHO.

    Bridal was not where I imaged my career going at all, but after attending 9 weddings in 1 year when I was 24 (did you get all of those stats?!), I realized that the bridal market was still very traditional and frankly, not very exciting to me fashion-wise. I’ve never imaged a fairy tale moment for myself and a lot of my friends expressed the same feelings, so it seemed like a fun industry to shake up. I say that I created LOHO for girls who don’t dream about getting married, but who need a safe zone for when they do. Now that I’m in it, I can’t imagine doing anything else, but it really was something that my curiosity just stumbled across!

    What part of your job would people find most surprising?

    That most brides don’t cry when they choose their gown. Say yes to the dress has planted that seed into many brides’ minds, but it’s totally OK to not cry. It doesn’t discount you from being happy either.

    What has been one of the best moments of your career so far? Any regrets?

    Getting the opportunity to be a monthly contributor for WhoWhatWear was definitely a recent best (and very surreal) moment. I’ve been an avid reader for years, so getting to provide content to women like myself is extremely empowering. No regrets. I wouldn’t be sitting where I am now if I had any and I would have missed out on countless lessons learned.

    What is the best advice you’ve ever received?

    The designer behind Cortana, Rosa Esteva, told me to “not get too ahead of myself and enjoy the process” after I expressed how envious I was of her branding. She explained to me that it took her 10 years to grow the brand that exists today, so to want what she has just isn’t a realistic expectation to hold. I’ve since kept that advice really close to me and it’s stopped me from wanting anything that anyone else has; building my own original brand from the ground up is all that matters.

    Tell us a little bit about your personal style and what’s important to you?

    My personal style in a nutshell is minimalist with a pop of accessory. Now that I’m on my feet and doing more manual work at the store, being comfortable is everything to me. I can’t feel restricted in any way and I can’t mess around with cheaply made shoes that can cause rubbing (which is why I seriously swear by my Fredas!). I wear a lot of loose dresses, jumpers, high-waisted jeans, and block heels; I hope they never go out of style.

    What is the big-picture goal for your brand?

    To keep promoting this new-age wave of bridal and make women around the world feel confident in having options on their wedding day.

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